I had the opportunity to sit in on the shoot of a video recently with one of QAD’s first customers. Showcase videos like this let viewers dive into one of the many unique customers that QAD works with, telling their story and showing their business. It was such an interesting story to hear — not only the beginning days of their business, but the beginning of their relationship with QAD. I especially like the part about our CEO Karl coming to install the software himself. This customer — like QAD — started in a garage, and all these years later stays true to their mission of manufacturing products that enhance the lives of their customers.

QAD too, has humble beginnings: two friends set out to write a piece of software to help one manufacturing company, and the business was born.

QAD and Its Customers — Building a Relationship

Just as the roots of QAD started with our President, Pam’s desire to help her friend Karl, our CEO, QAD’s focus every day is to help manufacturers around the world become an Effective Enterprise. QAD’s vision of the Effective Enterprise is where all business processes are operating at peak efficiency and perfectly aligned to strategic goals.

Each year, QAD consultants schedule time to meet with customers and talk about the goals and room for improvement with their business. From there, assessments can be done to pinpoint exactly what improvements to focus on. We know this relationship is key to ensuring that customers are getting the most out of their business, year after year.

Fostering the Relationship

It has been said that QAD is “large enough to dare, small enough to care.” We know we’re not the biggest ERP software vendor out there, and that’s OK. It allows us to take the time to work with our customers to make sure they are getting the most out of their investment. Whether it’s on the phone with Support, working on an implementation together, or meeting face-to-face at our many conferences throughout the year, we’re here for our customers.

As the customer video shoot was wrapping up, the founder of the company we were interviewing made a comment that “QAD is here to stay as far as we’re concerned. We know they really listen to their customers and create products specifically designed to address our needs.” QAD and its customers are working together to build the Effective Enterprise.